About Farrah Hoehne

Farrah Hoehne, the founder and owner of FCH Strategy, is a passionate and dedicated interactive media professional, with over 10 years of experience in account strategy and management; media program execution, media sales, and multimedia marketing. She has worked with such clients as DeVry University, General Motors, Midas, True Value, Allied Van Lines, Allstate, and ESPN.

Before starting FCH Strategy, Farrah served as an Account Manager for SMG Search; the search division of Starcom Media Vest where she led a team in developing and managing paid search strategies for Starcom’s leading clients. Previously, Farrah was responsible for business development for Collective Media, working closely with interactive media buying agencies to develop behavioral and contextual rich media advertising campaigns. Prior to this position, Farrah managed interactive accounts at TMP Directional Marketing, overseeing the implementation of SEO, SEM and Internet Yellow Pages ad placement. Farrah is passionate about educating companies, employees and clients alike on the importance of effective and efficient interactive advertising!

In addition Farrah has been actively involved with the Chicago Interactive Marketing Association for over two years and currently is a board member serving as the Sr. Director of Educational Events and manages the association’s Twitter account and Facebook Group. Farrah received her Bachelor of Science in Marketing with a minor in French from the University of Illinois, Urbana-Champaign. You will generally find Farrah participating in her passions of cheering the Illini or White Sox to victory, gardening, scrap booking, photography, home improvement projects, or twittering.